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1. Saves you time. You’re an expert at your business. Graphic designers are experts at graphic design. They know how to create materials that attract the attention of your target market while visually conveying your business’ image. They also have detailed technical knowledge necessary for properly preparing your documents for the web and presses, drastically reducing your costs in the output stage.
2. Distinguishes your organization. Good graphic design will quickly communicate your marketing messages to your customers. Just by looking at your materials, they’ll get an impression of what your organization is about, the feel of your organization, what it would be like to work with you, etc.
3. Cuts through the chaos. Every day, Americans are hit with over 3,000 attempts to snag their attention. The right design can help your message stand out and be noticed rather than getting overlooked.
4. Makes you look good. Wonderful design combined with well-written copy will add a level of professionalism and elevate your business’ image to a higher level.
5. Helps you understand what you want. A graphic designer can help you organize your thoughts and get a handle on your concept. Then, that graphic designer can take that information and turn it into eye-catching, results-driven design.
6. Helps you be objective. Many business people are too close to their business so it’s difficult for them to see not just faults but also strengths. Graphic designers can come in and be objective, really seeing how best to sell the business, the image, the products or services.
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It’s that time of year again PRAL members! Get your Lantern Award entries in so you can shine at the 2012 SPRF conference!
The Southern Public Relations Federation (SPRF) recognizes outstanding work in the field of public relations through its annual Lantern Awards program. Awards, including Certificates of Merit, Awards of Excellence and Lantern Awards, are given in 25 categories. From those, the judges also select the Best of Show Award and two Judges’ Choice Awards.
The Lantern Awards program will be open for entries May 1. The timeframe for entry eligibility is from May 1, 2011 to April 30, 2012.
This year entries will be $55 per entry from May 1 until July 2. Entries will then increase in price to $65 from July 3 – 13. There will be no other extended deadline.
Enter here: http://www.sprflanterns.org/sprf/
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